Logo Design

BeanZ & Co. asked for a clean, playful logo for their coffee café. I illustrated the logo in the shape of a coffee bean, designing my own typeface using their specified brand colors and provided different versions for various uses. The New England Pasta Company asked for a logo redesign to reflect their updated brand and reduce printing costs when used as a sticker. I simplified the design from two colors to one and created versions with and without contact information. Deep Peace wanted a logo with a Celtic circle and peaceful colors. I fused sans serif type with a Celtic circle to create a cohesive design. Pacific Calm is a mock logo series I created in a graphic design class for a high-end women’s gym. I created a mood board, selecting colors and designing logos in tune with the brand vibe.

Merchandising

BeanZ & Co. wanted to expand brand awareness by selling merchandise, including T-shirts, notecards, coffee mugs, baseball hats, insulated cooler bags, and more. I added my logo design and created two typefaces for their primary tagline, and shorter tagline/hashtag: ”Where Everyone Belongs,” and “everyone belongs.” Copper Beech Institute was also looking to expand their brand incorporating their logo and a meaningful quote onto a T-shirt.

Social Media

Copper Beech Institute was seeking a way to connect their workshop speakers to their audience. I created inspirational social media photo quotes selecting a font that matched their logo and used gradients to pop the type.

Signage

I created a tag cloud for wall art based on the words of BeanZ & Co. customers from a social media survey. I also designed the entrance doors to BeanZ & Co and its roadside sign. When BeanZ & Co. was preparing for the BigE, they wanted signs to promote their business. I designed a hashtag/tagline sign and another sign, which included the BeanZ logo, their slogan, and contact information.

Website Design

Pacific Calm is a high end West Coast gym for women with the mission of stress reduction. For a graphic design class I was asked to create a logo that could be used for all digital and print marketing needs. I designed website homepages and a business card to visualize brand, integrating my logo and tagline design and photography. I also created website slides and headers for Copper Beech Institute promoting their retreat programs.

Print Design

The goal for this class project was to create a mock up design for a magazine article about the Key Essentials to Happiness. I created a simple layout design with welcoming fonts and photography to visualize the key components of happiness: relationships and inner peace. The poster designs I created used color, typography and design, which range from a hot and juicy burger, to a women raising a bike in the air showing you can achieve anything. And finally an inspirational quote for a client looking for a clean design with a lot of white space.